Consumer Behavior

A book in English deals with the various aspects of consumer behavior in addition to the study of consumer purchasing decision and its major determinants. It is methodologically based on a practical application approach. A unique feature of this book is its adoption of a methodological framework integrating all marketing dimensions with consumer behavior, theoretically and practically. By: Khalid Aljuraisy, Muhammad Abdurraouf, Muhammad Atif Mujahid Muhammad Source: IslamHouse.com · Khalid Aljuraisy, Muhammad Abdurraouf, Muhammad Atif Mujahid Muhammad